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The platform is rolling out a fresh option that permits them to reduce the amount of AI-made videos appearing in their feeds. This move comes as the company announced that it now features over 1 thousand million AI-generated clips.

Testing and Rollout

The update is in a pilot phase over the coming weeks before a widespread launch. This development aligns with a increase in AI content, spurred by recent AI video creators.

AI Proliferation Online

Recent reports that almost one in 10 of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this output is considered “AI slop”, a label for inferior, factory-style content that is often illogical or bizarre.

“We know from our community that a lot of users like content made with AI tools, including computer-generated images to informative clips, and we intend to offer the community the power to increase or decrease of that, according to their own choices,” commented a platform representative.

Volume and Proportions

TikTok disclosed that there are presently 1.3bn videos on its service tagged as artificially created. In total, in excess of 100 m pieces of content are submitted to the app every day, making AI content a limited part of its overall inventory.

User Control Features

Viewers will be capable of decrease or raise the volume of AI content they view by using the “manage topic” setting in the platform and picking the AI content topic. Further subjects that can already be controlled under the tool include news, style, cosmetics, and dance.

Content Labeling and Policies

The platform’s rules mandate content makers to label convincing artificially created content, and it forbids malicious fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its terms of service.

Additionally, the platform will from now on add an artificially created watermark to content made using its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This measure is aimed to help prevent users from attempting to circumvent the disclosure requirement.

Responsible AI Funding

The platform is also launching a $2m educational fund for professionals and institutions to create learning resources about responsible artificial intelligence. This initiative will assist charitable organizations focused on training computer science.

Moderation Strategy

The video-sharing app has justified its moderation strategy, amid discussion over proposals to lay off a large number of content moderators in the UK. The company is expected to reduce hundreds of positions in its content moderation division in London, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.

A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. The company reported a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.

We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”